Size Does Matter!

If a designer can read the piece that they are working on (on the computer screen) that is no indication that the item – when finally produced – will actually be readable by the intended individual. Care must be taken to analyze the piece’s usage before it is produced.

Most of the items that are designed on a computer screen (brochures, ads, posters, packaging, etc.) are not designed at the actual size that the item will eventually be seen – nor under the conditions that will prevail when it is presented to the targeted audience. Everyday I see examples of this with items like signage, packaging, displays, vehicle wraps, TV, and on, and on. I’m sure that you can find examples of these too!

As we’ve said before in this blog: if the advertiser’s message cannot be read – and cannot be understood quickly – it is a waste of time (and money) for the advertiser. So, please take the time to do it right – the first time.

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About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , , , , , , , . Bookmark the permalink.

One Response to Size Does Matter!

  1. Mike Willett says:

    Aw, Nate, you’re always so practical Great information for those that can’t think, and there are many these days. Just look around and you’ll see many designers and owners doing their own thing, that you can see just what Nate is talking about.

    Think of size as it relates to different tv screens. A head on a 12 inch tv looks a lot different in size than one on a 55″. Doesn’t that tell you what you are facing if you don’t realize that the size of your ad may be a quarter page, but if you build it on a large screen…you get the idea, and if you or your designer doesn’t, find another one. If the owner of the business doesn’t, then he needs a designer, one that knows the difference.

    Today, with just about anyone having a computer, we have entered the age of good marketing and design being done by a lot of unqualified people. Business owners really need to think that through. Would you go to a vet for heart surgery? That’s the principal you are applying if you, as a business owner, attempt to do your own marketing and design.

    Mike Willett
    Better Life Systems

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