Comment on Keep Your Message Simple!

Mike Willett commented:

Well, duh! Yes, there is no question how important keeping your message simple, and
I would add, quickly understandable. To that a simple addition…OFTEN!

A caveat is important here. Often does not mean providing irritation. Your message
must be informational, entertaining if possible, and frequent. Memories these days
are a lot like mine, they don’t last too long, so keep your prospects in your loop,
provide them with information they need or will learn from, and gain a respect for
you and your company, and do it often.

Vary your approach, your method, but keep your message constant and always
educational or reinforcing. Sounds complicated, doesn’t it? Only if you make it
that way, and that’s where many businesses go off the track. Keep it simple, keep
it frequent, and by all means, use different media from time to time. Some people
will react to print ads, some to email, some to phone messaging, and more. With all
the technological advances, it is vital that a business owner either keep in touch
with what is going on, or employ someone that does it for them.

Enter a company such as DesignMarks. Don’t try to do everything yourself. If you
could, that would be wonderful, but history is full of stories of those that could
not, and I would have to say, that would definitely be a majority. Are you looking
for results, or are you looking for ego fulfillment? Me, I’ll take the money!

Mike Willett 
Better Life Systems

About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , . Bookmark the permalink.

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