Comment on Mass Segmentation: part one!

Mike Willett commented:

Interesting remarks, and certainly becoming a major issue with all types and sizes
of business. Everyone jumped on the internet over the last five to ten years, only
to flood the communications ability of web sites beyond the intent. Now millions of
web sites sit, providing little to nothing for the owner, and especially if they are
not seeking professional guidance. That would be a priority for marketing, but how
many businesses really understand marketing these days, let alone spend much on it?

The latest statistics say that about 10% or less of email marketing is opened and
read. Does that give you, a business owner, a sick feeling in the pit of your
stomach? How about this one…most web sites sit, lonely, unappreciated or even
read, especially if your web site does not show up on the first page of a search.
Few people will go to page two or three or four, where the vast majority of web
sites are, due to a lack of proper updating, positioning and ranking. Most don’t
even know how their site ranks. Wrong move, unless you just enjoy spending money
for something that does nothing for you. Have you spent the money to get your site
analyzed so you know what to do to change that, or are you just waiting for a

Consider that most people have given up their desk top computer, are leaving their
laptop at home, and are carrying either an iPad or other brand, or just their smart
phone, which, by the way, will be king this year or next. Notice how the screens of
most smart phones are getting bigger with each new product release? Why do you
suppose that is? It doesn’t take a rocket scientist to figure it out.

So, the question is, is your site a mobile one if someone accesses it from their
phone, or are they looking at something that takes up so much real estate that it
would take hours just to figure out what the site has to say? Are you getting back
to people that look for your information, or even know how to go about it?

Here’s a really big one. Do you have an app that you give new and existing clients,
enabling you to make direct contact with them at any time, providing them with new
or updated information in a heart beat, and have your logo to connect them to you on
the home page of their phone? There is so much in the way of possibilities for using
this outstanding marketing technique, that it is projected to be a $17 billion, not
million but billion dollar market this year! Very few marketing agencies even know
about this new direction, and are ill equipped to do anything about it.

Staying current in the internet age of marketing is critical. If you are not
working with an agency that understands this market, how to use it, and what the
capabilities are, I would suggest you look for another agency to work with. Design
Marks would be well worth your consideration. Get current today and see just how
fast your marketing can become of age and get results!

Mike Willett
Better Life Systems

About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

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