What’s Your Time Worth?

Marketing your business is a must!    As an owner of a company you need to run that company — to pursue your own particular type of business. Doing anything else takes away from that endeavor – and takes away from your businesses potential growth, sales, and profits.

Since the 1980’s when the computer (a wonderful multi-tasking machine) became a business tool, we have been buying into the idea that we (as individuals) are also good at multi-tasking. It’s true we, as humans, are designed to be somewhat multi-tasking, but not to the degree of the computer. We are more limited – and that is especially true in the running of a business. Our multi-tasking abilities are better used in delegating tasks to others. The more individual tasks that we take on as owners, the more it pulls us away from the pursuit of our own business – and, by doing more we actually accomplish less.

Doing the books; writing letters where email would be sufficient; or engaging in continuous email dialog; fooling with the website; continually learning new software, and hardware; designing, and producing one’s own sub-standard brochures, ads, and other marketing materials – hurts your own businesses, particularly in the long-term. Investing monies with professionals in areas that can help your company may seem costly, but doing it yourself can actually cost you your business.

Marketing, branding, and advertising your small business is a process that needs to be taken on by a professional: a person, or firm that has the experience – and the expertise –that should not a part of your own everyday business function.


About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

One Response to What’s Your Time Worth?

  1. Lewis Elin says:

    To advertise or not to advertise when times are bad? ‘Tis easy to rationalize pulling in the advertising horns when business is slow. And yes, when business is slow, so is cash flow But if a business expects to survive and then grow, it had best think about how it will grow when times get better. Years ago a business to business publication did a study of its advertisers who continued to advertise during a recession and those who pulled back.

    Those who maintained their advertising budgets or even pulled back a little recovered faster and to greater sales when the recession was over than those who cut or sharply curtailed their advertising. Sure it takes faith in the future to keep on spending when business is bad and cash flow is slow. But the numbers bear out that those who keep their name in front of their market, prospects and customers will recover faster.

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